Unibet between social format and gamification: #PuoiScommetterci, Undicissimo and Unibet Fun Arena by Red Onion.

From 2017 to 2021 Red Onion supported Unibet, an international brand in the betting & gambling sector, in the implementation of digital activities and special projects. 
Through digital formats, gamification platforms and broadcast campaigns, Red Onion has guaranteed Unibet a constant, innovative and compliant presence, strengthening the link with the sports and betting community in Italy and abroad.

Unibet interactive game in the big Italian stations

To engage a wide and diverse audience, Red Onion has developed for Unibet an interactive digital game installed in the main Italian railway hubs. The totems of the stations became real experiential touchpoints, where passers-by could test themselves with quizzes and football-themed prediction mechanics. Red Onion designed the game and developed the graphical interface.

Social formats and editorial content

In 2018 Red Onion launched the social format #PuoiScommetterci for Unibet, a series of weekly video clips dedicated to the main Serie A and Champions League matches. Each episode transformed the preview of a match into fast, fresh and highly shareable content, perfect for social media. In the clip, key graphics and statistics – such as historical precedents, team form and curiosities about the protagonists – were combined in a quick montage with motion design and animated infographics, keeping the sports language close to the fan audience. The tone was engaging and direct, designed to stimulate conversations and interactions on digital channels. The modular structure allowed the rapid production of large volumes of content, with a format that could be easily adapted to each calendar match.

Unibet Fun Arena: Games, Quizzes and Sweepstakes

In January 2019 Unibet Fun Arena was born, an interactive platform of football games and predictions accessible from the website and app (Android and iOS).

Red Onion took care of the entire project at 360°:

• conception, design, development and hosting
• content production
• technical maintenance
• CRM & Social Management (Headcount + Ads)
• influencer activation and tracking

Eleven: fantasy football and predictions in a single game

In 2020 the platform is enriched with Undicissimo, an experience that combines fantasy football and sports predictions in a single interactive game. The user composes his own formation by choosing the most in-form players and, for each match, must match them to the required prediction. The goal is to achieve the highest possible score: 12 points, one for each prediction guessed.

Red Onion took care of all phases of the project: naming, logo design, UX/UI, copywriting, development and hosting. The result was an innovative format that was able to interpret the football imagination and translate it into a fun and loyal digital platform.

The launch spot, with a fast-paced pace and a visual language close to the social world, tells the tension and adrenaline typical of football, transforming them into intuitive and immediate game dynamics. 

TV Spot for Unibet TV

In 2021 Red Onion created the TV commercial for the launch of Unibet TV, the sports guide that allows you to know the television programming and streaming of the most popular sporting events. The commercial, based on an ironic concept on the "Don't miss anything anymore" of their teams, was planned on Sky, Channel 5 and Eurosport during the Champions League, European Championships, Wimbledon and Roland Garros.

TV Spot for Flop Cup 2018

In 2018 Red Onion signed the creativity of Flop Cup, a prize competition promoted by Unibet Italy on the occasion of the FIFA World Cup in Russia. The mechanics of the game overturned the traditional rules: the winner was the one who managed to get all the predictions of the 48 group games wrong. The main prize was a trip to the Maldives for two people, with an international flight and an 8-day stay.

The campaign was launched with a TV and digital commercial starring showgirl Laura Barriales, in 15", 30" and 60" formats, planned on Mediaset, Discovery, Sky and Viacom channels. At the same time, Red Onion created the digital assets of the campaign, disseminated on social networks, YouTube and Italian networks through high-impact video formats and displays.