Warning: Undefined array key "en" in /var/www/vhosts/redonion.it/httpdocs/applications/blog/frontend/controllers/post.php on line 24
Produzione digitale per il betting: la nostra esperienza da iZiplay a SNAI | Red Onion
Who we are
What do
we do
Projects
Entrust
your project
Team
Become
an Onion
IT | EN
Who we are What do
we do Projects Entrust
your project Team Become
an Onion

From iZiplay to SNAI, 15 years of digital production.


We started collaborating with iZiplay, then consumer online betting brand of the Cogetech group, in June 2010, winning the tender for the definition of the brand visual identity and the web site design.


In a first phase we took care of all the activities digital, both web and mobile, managing the online presence in an integrated way of the brand. Since 2012, the collaboration has expanded to involve the entire communication of the Cogetech Group — including the corporate and retail areas — becoming a real transversal partner.

What we did

Over the years, the collaboration has evolved following the transformations of the brand and the market, always maintaining a operational and strategic continuity.

2010–2012 – iZiplay (Cogetech)

We won the tender for the definition of the identity and web design, taking care of the complete set-up of the digital ecosystem — site and mobile — of the consumer brand. From there began a "full online", with production and constant maintenance of the site, updates and creation of dedicated promotional assets.

2012–2016 – Extension to the entire Cogetech Group

The project then expanded to a multi-channel level, supporting the various areas, including corporate and retail. In this period was born also Fan Faces, the Facebook app that engaged users with content UGC: Genoa and Sampdoria fans could upload selfies and become protagonists of the community.

2013 – 2025 - Serie A Stadium LED and Big Screens

We have made LED animations for Serie A stadiums. the most recognizable campaigns: Fan Faces, Play Live, Your Passion Takes quota and coaches' heads.

After the merger between Cogetech and SNAI in 2016, we have guaranteed continuity in the production of LED content. Among the most iconic operations include the Window Domination in Milan (2017, Piazza San Babila), a high-impact urban takeover, and the creation of assets dedicated to Wally, the mascot of the Snaipay brand.

results key

  • Constant brand presence in the main Serie A stadiums with highly memorable animations.
  • Fan engagement with UGC activations (selfie/contest) and always-on social format.

thing Marketing Directors usually ask (and how we respond)

  • Can you handle large volumes with live peaks? Yes. We were born as a high-speed and precision execution partner.
  • Do you know how to work within stringent legal limits? Yes. Our formats are compliant with the Italian perimeter post Dignity Decree.
  • Are you ready for multi-brand and multi-country? Yes. Continuous production also abroad (e.g. Flutter Group).
  • Stadium experience/OOH? Yes. Dozens of LED animations in Serie A and high-impact window domination.

because Red Onion for Betting & Gambling

  • Operational specialization: execution ad high volume and tight schedule.
  • Regulatory experience: Dignity Decree and "Compliance by design" processes.
  • Field tests: Serie A stadiums, OOH and social format UGC already implemented.


Hai need a fast and reliable partner on LED, OOH and digital content in Betting area? Clet's build a tailor-made content factory together.



Brand Identity and Strategy|Retail and Offline Communication|Video and Motion Design|Assets for Digital Campaigns
Discover all our projects